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20th Anniversary Limited Edition SD Advanced™ PLUS Moisturizer

Celebrating 20 years of smart science and great skin

Price reduced from £101.00 to £72.00
Size: 88 ml

94% agreed skin felt hydrated***

***Based on consumer evaluation after 4 weeks

93% agreed skin felt softer & more supple***

***Based on consumer evaluation after 4 weeks

91% reported skin felt smoother & texture was improved***

***Based on consumer evaluation after 4 weeks

Our #1 Wrinkle-Smoothing Moisturiser*

With 1 tube sold every 60 seconds**, it’s no secret that SD Advanced™ PLUS Moisturizer is one of our most iconic formulas. That’s why it’s the hero of our 20th anniversary collaboration with artist Asia Pietrzyk. Designed for next-generation skincare for every generation, her artwork represents our commitment to skincare for every skin type, tone and age and celebrates our most loyal fans over the last 20 years. Those who were in search of real, visible results, and found it in this first-of-its-kind formula.

*Top-selling StriVectin facial moisturizer based on internal sales data

**Based on StriVectin internal sales data 2021

Targets 10 Types of Skin-Boosting Collagen

  • Visibly reduces fine lines & wrinkles in just 2 weeks*
  • Fades the look of stretch marks in just 4 weeks**
  • Delivers 72 hours of continuous moisture*
  • Optimises skin performance to fortify against visible signs of ageing

*Based on instrumental testing

**Based on dermal evaluation

Copper Tripeptide

Targets 10 types of collagen to help visibly reduce wrinkles & stretch marks

Proprietary Sea Salt Ferment

Our exclusive technology increases moisturisation and visibly diminishes lines & wrinkles

White Water Lily Extract

Helps skin replenish its own moisture for lasting hydration

Results after 4 weeks when used as directed </p> Individual results will vary


Visible Results

Unretouched Photos

Results after 4 weeks when used as directed

Individual results will vary

SD Advanced™ PLUS Intensive Moisturizing Concentrate


We’ve Reimagined the Science of Targeting Collagen

This intensive moisturiser targets 10 types of collagen to visibly improve wrinkles & stretch marks. SD Advanced PLUS is clinically proven to improve the look of:

  • Fine lines
  • Coarse wrinkles
  • Stretch marks
  • Skin texture


Getting Started

Step by Step Instructions

1. Apply all over clean face or over your serum in the AM and PM, avoiding the delicate eye area

2. Gently massage into wrinkle-prone areas

3. For stretch marks, apply in the AM and PM on clean skin, massaging gently into targeted areas

SD Advanced Moisturiser


There’s no better way to hold on to your collagen than with our #1 wrinkle-fighting formula. Our SD Advanced™ PLUS Intensive Concentrate is no ordinary moisturiser—it’s a "concentrate,” which means that it is intelligently with highly-concentrated ingredients. Depending on your regimen, this wrinkle-fighting revelation should be applied after your cleanser, toner, serums and eye cream. Followed by your favourite SPF.